Why innovators sometimes have to "break some rules"

10/2/2012 | Telecompetitor.com

When pioneering a new industry space such as digital home solutions, it's important to think outside the box by approaching innovation much like a startup would, according to OnProcess Technology's Robert Kenney. In a recent interview, Kenney said new market opportunities need to be treated with a different set of rules, and existing players accustomed to operating in an established environment need to be willing to get "more aggressive" when targeting new business.

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