Your salespeople must know your products inside and out

10/2/2012 | Inc. online

Your salespeople have to be highly knowledgeable about your product to sell at their highest potential, Vanessa Merit Nornberg of Metal Mafia writes. "You can have the nicest sales people in the world, but if they don't know your product, they are simply useless." It's the business owner's duty to make sure his or her representatives have the required knowledge, she writes.

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