Airlines offer personal touch through optional services

10/2/2013 | Nasdaq.com

Airlines continue to expand optional services for travelers, allowing customers to determine which services they value and want to purchase. "It offers the potential for an airline to better tailor service to the needs of individual customers," said Jay Sorensen, CEO of IdeaWorks. "They can click and buy the amenities they want rather than the airline deciding what is bundled in the base fare."

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