Airport stunts build viral buzz for brands

10/2/2013 | CNN

Marketers are leveraging the tendency of fliers to share socially by introducing airport-based viral campaigns, Daisy Carrington writes. Douwe Egberts launched a yawn-activated coffee machine in South Africa, while Heineken garnered material for a YouTube series by inviting passengers to trade their travel plans for a more exotic locale. "When people are traveling, whether for business or leisure, they will share their experiences -- especially if it's a memorable experience that touches them or wows them," said Henry Mason of TrendWatching.com.

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