Can Myspace win over marketers?

10/2/2013 | Advertising Age (tiered subscription model)

Myspace's music-centered relaunch is paying dividends, with analysts impressed by the revamped social network's redesign and business strategy. Still, it will require significant user growth before Myspace becomes a favorite of social media marketers. "No question there's going to be an uphill battle based on preconceived notions. I would love for them to succeed, but they're really not part of the active consideration set," said Gian LaVecchia of MEC.

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