Clorox's pool, spa line moving along swimmingly

10/2/2013 | HAPPI online

Clorox is expanding into the pool and spa market with its new Clorox Pool&Spa line. The products, set to launch next year, will include cleaning products and accessories. Clorox saw a market opportunity in the absence of a "comprehensive, fully assorted pool and spa care program" from a national consumer brand, said Doreen Gormley, a senior vice president at KIK Custom Products, which is working with Clorox.

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