Column: Focus on customers first

10/2/2013 | B2C Marketing Insider

Running a business can pull the owner in many different directions. When you focus on the customers, though, you make decisions with patrons in mind. "Customer-centric businesses are able to save time and money because they spend less time looking for new customers and more time building relationships with the customers they already have," writes Emily Farrar, director of community at Shoeboxed.

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