Column: Strong supplier ties are a boon through thick and thin

10/2/2013 | Travel Research Online

John Frenaye recounts the history between Frontier Airlines and the travel-agent industry as a reminder of the need for agents to strengthen their relationships with their suppliers. "In today's travel market, it is so important to not only use preferred suppliers but to create allegiances and partnerships with them. Your travel suppliers need to know that in tough times, you will be there for them. And they need to let you know that they will be there for you," Frenaye writes.

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