McDonald’s operators try Front Flip loyalty program

10/2/2013 | Bloomberg

Some 420 McDonald's restaurants have rolled out a mobile loyalty program from Front Flip that rewards members with food freebies for scanning QR codes, and about 150 more stores are slated to launch the program in the coming weeks. The program is separate from a mobile payment application the chain is testing in Salt Lake City and Austin, Texas, which also includes a loyalty program.

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