Mexico's mobile marketing revenue is projected to extend surge

10/2/2013 | eMarketer

After nearly doubling from 2011 to 2012, mobile marketing revenue in Mexico is likely to continue expanding at a rapid pace, growing 75% through next year, eMarketer predicts. At that clip, mobile will expand faster than any other ad category in the country. "Mobile internet ad spending will continue to outpace all other advertising categories including the overall digital ad spending average, which is expected to expand by a solid 38.9% in 2014 to surpass $1 billion for the first time," eMarketer says.

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