NASCAR, 7-Eleven rev Wheat Thins promo

10/2/2013 | FoodBusinessNews.net (free registration)

Mondelez International is launching new Big Bag Bold Wheat Thins flavors through a tie-in with NASCAR driver Ryan Newman and 7-Eleven. The chili cheese, zesty salsa and spicy buffalo flavors are being sold at a promotional price of $2 for two, and Newman was scheduled to give samples at a 7-Eleven in New York City on Wednesday.

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