Online wine seller gets social with crowdfunding model

Rowan Gormley set up online retailer Naked Wines as a social space where fans could share their thoughts on specific wines and support the ones they like by becoming "wine angels." Angels pay £20 per month to support their favorite winemakers in exchange for discounts on the bottles they purchase from the producers, making the retailer a crowdfunding option for independent winemakers. Naked Wines is based in England, with locations in Australia and California, including a Napa winery it opened last year.

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