Report: Women trail men in mobile purchases

10/2/2013 | MobileCommerceDaily.com

More women than men make purchases online, but women currently lag men in mobile transactions, by 18.2% to 22.2%, according to a report by SeeWhy. But with women in the 18-24 age bracket more enthusiastic mobile shoppers than men, women overall may eventually surpass men in purchases on their devices, the report's analysts said.

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