Staples looks to fend off Amazon with e-commerce acquisition

10/2/2013 | TechCrunch

Staples has acquired Runa, a Silicon Valley startup that brings personalization technology and expertise to the office supply retailer's e-commerce efforts as it works to fend off competition from Amazon. Runa's services include PerfectOffer, which automates personalized offers in real time, and PerfectShipping, which provides delivery estimates and free-shipping offers.

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