Strong growth seen for North American wipes market through 2017

10/2/2013 | HAPPI online · HAPPI online

Sales of household wipes will continue to grow at a rapid rate, according to the Association of the Nonwoven Fabrics Industry. The North American market for disposable wipes will grow at a 16% faster annual clip from 2012 to 2017 than it did during the previous five-year period, the group is projecting. "In the consumer wipes segment, which accounts for two-thirds of the tonnage, we still see sustained growth in the mature baby wipes category; while both household and personal wipes expanded at a rapid rate, not only through broader usage but also with continuous product innovation," said Brad Kalil, the group's director of market research and statistics.

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