Study finds mobile accounts for over half of retail Web hours

10/2/2013 | ChainStoreAge.com

Tablets and smartphones accounted for 55% of time spent on retail activities on the Internet in June, according to a report by the National Retail Federation, comScore and The Partnering Group. The study also found that mobile commerce in the second quarter increased 24% from a year before while e-commerce in total rose 16%. "Since U.S. consumers now spend more than half of their time on retailers' websites using their smartphones and tablets, mobile can't be viewed simply as an ancillary device or action, it now epitomizes how consumers think and act when they interact with retailers," said Shop.org's Vicki Cantrell.

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