Study: Mobile video ads double the engagement of online platforms

10/2/2013 | MediaPost Communications

The rate of interaction with mobile video ads is more than twice as high as their online video ad counterparts, according to Jun Group. The survey of 10.2 million ads in the first two quarters of 2013 showed a 5% rate of mobile ad interactions and a 2.4% rate for online video ads, a trend Jun attributed in part to the distraction of too many tabs online. The direction the ads send potential customers is shifting from Facebook pages (down 14%) to brand-specific sites (up 13%), writes Daisy Whitney.

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