What Coach is doing wrong on social media

10/2/2013 | eConsultancy.com

Coach is establishing a strong social media presence, but it's making some big mistakes along the way, David Moth writes. The company responds to tweeted complaints, but fails to retweet positive mentions, meaning its Twitter account is flooded with negative comments. And the company's Pinterest account fails to post third-party content, so it falls short of being a space for genuine social engagement, Moth writes.

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