Why B2B firm Qualcomm is using content to educate consumers

10/2/2013 | Adweek

Qualcomm is reaching out to consumers with a branded content program called Qualcomm Spark, which included the hiring of veteran editors from USA Today and PC Magazine. Qualcomm pitches its content as opinion pieces for early adopters and tech-savvy consumers, and has seen a 70% average monthly increase in visits over the past year, says Liya Sharif, senior director of global marketing at Qualcomm. "We want to educate them about the power of mobile and teach them that it's what's in their device that really matters," she says.

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