Why helping customers should be your primary focus

10/2/2013 | Forbes

The best sales organizations focus on providing value to customers rather than solely on generating revenue, writes Lisa Earle McLeod. The reason for this is that a company's internal focus will be reflected in the behavior of its sales representatives. "When your internal conversation is all about your own quotas and sales targets, you haven't created a compelling message for your sales team to take to customers," she writes.

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