Del's Marketing Expertise Examined

10/3/2001 | Boston Globe (tiered subscription model), The

Del's Lemonade has thrived for more than five decades, using a family recipe to great success. Del's marketing campaign evokes pleasant memories, and Edward Mazze, dean of the College of Business at the University of Rhode Island, suggests the company's success is due to its product's image as a freshly made drink bought at a stand.

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