Folgers ads to highlight hurricane comeback

10/3/2005 | USA Today

Procter & Gamble this week will begin running ads for Folgers coffee that tell the brand's story of survival after Hurricane Katrina, thanking employees for getting roasting operations back up and running and explaining to consumers why the product may be in short supply. The brand director notes "there are quite a few share points at risk" in the competitive $3 billion at-home coffee business.

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