LaPorte: Podcasting "the best advertising medium ever"

10/3/2006 | Wired magazine

Having compared the selling of advertising airtime to the selling of one's soul at last year's Podcast and Portable Media Expo, podcasting guru Leo LaPorte has changed his tune, saying at this year's PME that podcasting is "the best advertising medium ever." LaPorte, recognizing a listener-supported business model isn't working, has acknowledged that podcast spots don't have to be program spoilers.

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