SoBe brand needs new lead agency

10/3/2006 | Adweek

With the closing of Fallon's New York office in September 2005, Pepsico's SoBe brand was left without a lead agency. Two shops, StrawberryFrog and Bartle Bogle Hegarty, are vying for creative duties on the account. Each shop is making the pitch from its New York office.

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