Sony seeks agency for corporate branding campaign

10/3/2006 | Advertising Age (tiered subscription model)

Sony is searching for an agency to help the company break out as a leader in digital products. For its first corporate branding campaign in recent years, Sony reportedly has spoken to shops owned by WPP Group, Interpublic Group and Omnicom Group, with Omnicom's Wolff Olins already on board to evaluate the brand globally and sibling BBDO reportedly pitching for the creative account.

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