Toyota targets "True Truckers" with Tundra campaign

10/3/2006 | MediaPost Communications

For its February launch of its Tundra full-sized pickup truck, Toyota is planning to appeal to Ford and General Motors customers who use trucks on a daily basis. The "True Truckers" campaign, from Saatchi & Saatchi, Torrance, will include regional events and ads in publications for contractors, ranchers and landscapers, as well as promotional links to country music stars, NASCAR, football and other outdoor activities.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA