Toyota targets "True Truckers" with Tundra campaign

10/3/2006 | MediaPost Communications

For its February launch of its Tundra full-sized pickup truck, Toyota is planning to appeal to Ford and General Motors customers who use trucks on a daily basis. The "True Truckers" campaign, from Saatchi & Saatchi, Torrance, will include regional events and ads in publications for contractors, ranchers and landscapers, as well as promotional links to country music stars, NASCAR, football and other outdoor activities.

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