Commentary: Wishful thinking accompanies gin's great comeback

The on-again, off-again "Great Gin Comeback" is back again in the form of marketing for premium brands like Junipero, Hendrick's, G'Vine, No. 209, Citadelle and Martin Miller's, The Washington Post reports. The companies making the spirits are still waiting to see how many people are willing to pay $30, $50 or possibly $100 for gin when vodka remains the more popular alcohol choice.

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