Dove campaign takes shots at the "beauty industry"

10/3/2007 | Advertising Age (tiered subscription model)

Unilever's Dove brand is taking the wraps off a new advertising campaign that attempts to set its products apart from the rest of the beauty industry. The campaign by WPP Group agency Ogilvy and Mather Worldwide, Toronto, includes a viral video with the tagline, "Talk to your daughter before the beauty industry does."

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