Panasonic: TV time with the family is a good thing

10/3/2007 | Adweek

Spending more time with the TV is no problem, so long as you do it as a family, according to a new pitch for Panasonic from Kirshenbaum Bond + Partners. The multiplatform campaign, which includes a pair of TV spots, print ads, Web site livinginhd.com and a nationwide tour of HD products, uses the tagline, "Panasonic ideas for family. Panasonic ideas for life."

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