Serious magazines, offbeat pitches

10/3/2008 | NYTimes.com

Serious-minded magazines like The Economist and The Atlantic are trying to catch the attention of younger readers with promotions on pizza boxes, sponsoring performances of the Second City comedy troupe and placing in-store ads in unlikely places such as the shampoo and muffin aisles. The publications hope to maximize their somewhat limited promotional budgets with offbeat, attention-getting appeals, according to this article.

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