Serious magazines, offbeat pitches

10/3/2008 | NYTimes.com

Serious-minded magazines like The Economist and The Atlantic are trying to catch the attention of younger readers with promotions on pizza boxes, sponsoring performances of the Second City comedy troupe and placing in-store ads in unlikely places such as the shampoo and muffin aisles. The publications hope to maximize their somewhat limited promotional budgets with offbeat, attention-getting appeals, according to this article.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY