Facebook startup takes virtual cocktails into the actual bar

A new service called Bartab is betting that Facebook users who send virtual gifts will opt instead for buying friends an actual cocktail. The service, which has rolled out in New York, San Francisco and Los Angeles, allows members to pay $1 to send cocktail vouchers to online friends, which can be redeemed at participating restaurants and bars.

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Courier-Journal (Louisville, Ky.) (tiered subscription model), The

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