Merchants test the waters on price increases

10/3/2010 | Wall Street Journal, The

Retailers across the board are considering price increases as the costs of raw materials continue to rise, and consumers are likely to see bigger tickets on everything from their large drinks at Starbucks to the latest looks from Jones Apparel Group. Economists say customers' willingness to pay higher prices could signal an improved economy and increasing inflation, while a reluctance to give up rock-bottom prices would mean more margin-eating discounting for retailers.

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Wall Street Journal, The

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