Coca-Cola strategy: Be visible and promote all brands

10/3/2011 | Atlanta Journal-Constitution, The

Coca-Cola has begun a strategy of pushing all brands and increasing visibility of its products through more displays, in-store signs and outdoor placards. "They are trying to get them into more points of sale, to build auxiliary displays around the store," said a Beverage Digest editor.

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Atlanta Journal-Constitution, The

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