Coca-Cola strategy: Be visible and promote all brands

10/3/2011 | Atlanta Journal-Constitution, The

Coca-Cola has begun a strategy of pushing all brands and increasing visibility of its products through more displays, in-store signs and outdoor placards. "They are trying to get them into more points of sale, to build auxiliary displays around the store," said a Beverage Digest editor.

View Full Article in:

Atlanta Journal-Constitution, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations