Get a grip on social analytics

10/3/2011 | HubSpot.com

Most brands know their way around social media sites, but they need to learn how to measure their effectiveness, HootSuite's Ashley Jane Brookes writes. Brands need to have the right tools in place, look at fan engagement and conversion opportunities and actual conversions, and be able to test new approaches in response to what they learn, Brookes writes.

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