Interconnected moms, boomers mean less consumer loyalty

10/3/2011 | MediaPost Communications

The digital interconnected world generated by mothers and boomers is contributing to the growing phenomenon of consumer disloyalty among both groups. In particular, mommy bloggers are sharing information about brands they discover and try, leading other mothers to switch loyalties. And as they age past 50, these bloggers keep their connections intact, maintaining an influence that brands can leverage.

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