Nestle launches "WonkaWeen" promo

10/3/2011 | CandyAndSnackToday.com

Nestle is promoting its Wonka brand for Halloween with a campaign that includes a social gaming experience, two sweepstakes and a candy exchange allowing trick-or-treaters to trade in candy they don't want for Wonka candy. Prizes for the sweepstakes are a $10,000 home entertainment package, or a trip for four to Los Angeles for the Dream Halloween fundraiser.

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