New app will let viewers choose Super Bowl ad winner

10/3/2011 | Mashable · USA Today

A partnership between Facebook and USA TODAY will put the power to decide the best ad aired during Super Bowl XLVI in the hands of the people. A new application, dubbed the "USA TODAY-Facebook Super Bowl Ad Meter," will let viewers watch and rate Super Bowl ads, with app rankings becoming the primary measure of how well the ad fared, and input from USA TODAY's traditional volunteer focus group being used to round out those results. The companies expect the app to draw some heavy-duty advertisers.

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Mashable · USA Today

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