Retailers deal with permanent frugality

10/3/2011 | Wall Street Journal, The

Retailers are coming to terms with the fact that many consumers who traded down to less-expensive stores and products during the downturn don't have the means to trade back up. Merchants are devising ways to appeal to these permanently frugal consumers, who are buying only what they need, clipping coupons and avoiding premium brands.

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Wall Street Journal, The

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