Why you should be Switzerland in the pricing war

10/3/2011 | Entrepreneur online

The example of Walmart, which many customers no longer view as the lowest-price option, illustrates the difficulties of competing on price, Carol Tice writes. Companies can take a number of steps to stand out without focusing purely on having the lowest price, including offering unique products and building their stature in their industries.

View Full Article in:

Entrepreneur online

Published in Brief: