MMA Member Thought Leadership: Nielsen releases cross platform report


The report reveals Americans video consumption across platform -- TV, Online and Mobile for Quarter 1, 2012. The main take away from the report is that video continues its rule of the U.S. consumer's attention. Americans spent nearly 35 hours per week watching video across screens and close to another 5 hours using the Internet on a computer. The majority of viewing continues to take place through the TV, though new technologies and devices make it easier for them to determine what we watch, how we watch, and where we watch. Download the report.

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