Upcoming webinars:


Marketing Going Mobile: Mobile Media Highlights from the BrandSpark Canadian Marketers Survey and Shopper Study (Oct. 18)

The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives. These results are compared with the mobile habits and media perceptions of shoppers polled in the 2012 BrandSpark Canadian Shopper Study, the largest study of its kind in Canada. Learn: Marketers' top areas for new strategy initiatives and what they perceive as the hottest marketing trends of 2012; Marketers intent to increase or decrease spend across traditional and new media channels; Shoppers willingness to use mobile devices for shopping activities including downloading coupons and making shopping lists; Shopper usage and awareness of QR codes and NFC technology. Register to attend this free webinar.

Using Push Notifications to Generate Revenue, Drive Transactional Volume, and Increase Customer Loyalty (Oct. 24)

Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy. Register for this free webinar.

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY