Alternatives that can help replace Google's search keywords

10/3/2013 | Content Marketing Institute

While Google has decided not to share any search traffic keyword data going forward, it isn't the end of content-effectiveness measurements for business-to-business marketers, Mike Murray writes. There are at least 12 ways to continue measurements, from checking Bing and Yahoo results and analyzing landing page traffic to looking at third-party platforms. Act now because, "[t]hough it's a frustrating situation, it's not likely that Google will change its mind," Murray writes.

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