Cruise executives who spoke during the CruiseOne and Cruises Inc. national convention advised travel agents to tap the strong supply in the Caribbean market. Executives also recommended driving business through first-time cruisers. "The Caribbean gives agents a huge opportunity to get new people introduced to cruising, which has been the biggest challenge in our industry," said Vicki Freed, a senior vice president at Royal Caribbean International. "Only 24% of the U.S. population has ever taken a cruise, so this is our opportunity to introduce people to cruising in a more cost-effective way, in terms of transportation."
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