Facebook announces that ads are coming to Instagram

Facebook on Thursday announced that advertisements will begin to appear on Instagram, which hasn't generated any revenue yet for Facebook despite its $1 billion price tag. Instagram ads will aim to be understated, and the company will incorporate user feedback into its deployments, an unidentified spokesman said. "Seeing photos and videos from brands you don't follow will be new, so we'll start slow. We'll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands," the spokesman said.

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