Nissan partners with Omnicom for one-stop bespoke shop

10/3/2013 | Advertising Age (tiered subscription model)

Nissan is bringing all of its marketing and communications efforts under a single shop though a three-year contract with Omnicom Group. The deal will create a bespoke agency, Nissan United, aligning the carmaker with competitors that already have such an agency, such as Ford, Lincoln, Chevrolet and Mazda. Nissan is said to be dropping regional strategies in favor of a global approach under Roel de-Vries, the company's corporate vice president and global head of marketing, brand and communications.

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