Screenvision brings interactive Corolla spot to theaters

10/3/2013 | MediaPost Communications

Toyota will run in-cinema ads for its 2014 Corolla in a deal with Screenvision that includes an interactive version of a 60-second spot from Saatchi & Saatchi LA. Viewers can use the Shazam smartphone application during the ad to enter a contest with a new Corolla as the prize. "We know we have 56% recall, so we are looking to take advantage of that audience, who then walk out of the theater with that brand [top of mind]," said John McCauley, senior vice president of strategic alliances at Screenvision.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY