USA Today, PGA Tour forge digital-content alliance

10/3/2013 | MediaPost Communications

USA Today is teaming up with the PGA Tour to collaborate on the production of digital content including video, news, statistics and scoring. USA Today will provide daily coverage of the tour, and the PGA Tour will receive discounted advertising. The partnership follows USA Today's recent relaunch of its sports website The Big Lead with a responsive design aimed at improving the site's interactivity.

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