An expensive mind: A profile of Peter Arnell

10/4/2004 | Advertising Age (tiered subscription model)

Peter Arnell, an architect and photographer whose mind is often tapped by executives for his brand and marketing insights, views design as an extremely important tool for the future. Arnell, who sold his firm to Omnicom Group three years ago, is generating controversy in the marketing world because of his legendary high fees and access to company leaders.

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