Burger King hopes to reign with videogames

10/4/2006 | Wall Street Journal, The

Continuing to push the envelope with emerging-media campaigns, Burger King stores will soon sell Microsoft Xbox 360 videogames featuring the chain's "King" mascot. The burger chain also has boosted Internet spending while reducing print and TV advertising, according to Burger King Holdings' marketing chief, Russ Klein, who spoke to The Wall Street Journal's Suzanne Vranica.

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