Don't rush into social recruiting without a strategy

10/4/2010 |

Social media can be a "wildly complicated tool," but recruiters can't afford to ignore it, John Sullivan writes. He urges setting a careful strategy and not just plunging into Facebook or Twitter because everyone else is doing it. "Just like the initial use of Boolean search strings, you must first learn the rules if you are to avoid high error and frustration levels," he writes.

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